Ever wondered why that sleek, flavour-packed bottle of schnapps or liqueur comes with a certain price tag? At Steinbok, we’re all about transparency (and tasty drinks), so we’re pulling back the curtain, just a little, to show you what really goes into crafting one of our cocktail essentials.
Spoiler: it’s more than just sugar and spice.
Let’s Break It Down
Behind every bottle is a mix of craft, compliance, and cost. While it might look simple on your bar cart, there’s a complex process happening behind the scenes:
- Packaging Perfection – From glass bottles and tamper-proof caps to durable, transport-friendly cartons, packaging adds both value and protection to each bottle.
- Premium Ingredients – We don’t skimp on quality. Each bottle is filled with carefully blended flavour extracts, natural acids, sugar, and ethanol, balanced for smooth sips and perfect pours.
- Excise Tax Realities – One of the biggest (and least glamorous) parts of liquor production in Australia is excise duty. This tax is calculated based on alcohol content and volume and often becomes the most expensive component of the product. It’s a non-negotiable part of doing business but it’s also what keeps things legal and regulated.
- Freight & Distribution – Getting your favourite schnapps to your local bottle shop or cocktail bar involves careful handling and reliable logistics. Freight, warehousing, and distribution all play a role in what you pay at the end of the line.
From Distillery to Drink
On average, the production cost of a 700ml Steinbok bottle sits in a range that allows us to maintain quality and remain accessible. We supply wholesalers at a competitive price that accounts for all the moving parts, materials, labour, freight, and compliance while still leaving room for growth and innovation.
This is why when you’re paying around $36 retail, you’re not just buying a drink, you’re investing in Australian craft, quality ingredients, and a whole lot of experience.
Why It Matters
Understanding what goes into your bottle helps you appreciate the value of what’s inside. At Steinbok, we’re proud to be part of a local industry that supports jobs, innovation, and good times all while navigating some of the highest alcohol tax rates in the world.
So next time you’re pouring one of our liqueurs into your cocktail shaker, know that it’s the result of meticulous planning, compliance, and a whole lot of love.
Curious to know more about how we make the magic happen?
Follow us @steinbokbrands on Instagram and stay tuned for more behind-the-scenes insights